Warner Bros. Discovery

Background

Warner Bros. Discovery, a leading worldwide media and entertainment corporation, provides viewers with an unparalleled and extensive collection of content, brands, and franchises across television, cinema, streaming, and gaming.

Problem

The Live Streaming Services team needed a tool that would improve the quality of live streams for customers.

Disclaimer: Due to the confidentiality agreement signed with Warner Bros. Discovery, I am unable to reveal the details of the solution and my design process, if you want to learn more please feel free to contact me.

Role

UX Designer

Skills

UI/UX Design

Ideation

Wireframes

User Journey Maps

User Research

Hi-Fi mockups

Prototypes

Date

Jan 2023 to Sep 2023

Team

1 Product Manager

1 Front-end engineer

Tools

Figma, Miro, Coda, Slack, Jira

Process

Learnings

1. The importance of user research

Conducting user research allowed me to gain a deep understanding of user needs, preferences, and pain points. These insights were essential in validating designs and creating a product that would improve customer experiences.

2. Iterate and improve

I learned that design is constantly evolving to meet the changing needs and expectations of users and stakeholders. The ongoing cycle of iteration, informed by valuable feedback from both groups, has consistently contributed to significant improvements in the design.

3. Balancing user needs and business goals

Achieving a balance between user needs and business goals is essential for long-term success. It fosters user satisfaction, enhances the user experience, and ultimately contributes to the sustainability of the business.

© Jannie Phan 2024