Bridgeland

Introduction

Bridgeland is a master-planned community in Cypress, Texas, offering a blend of luxury homes, apartments, commercial, and retail properties. As a client of Runway Proptech, Bridgeland sought to elevate its online presence and improve the homebuying experience.

Problem

Bridgeland's previous website lacked interactivity and didn’t effectively showcase the community's offerings. Recognizing the importance of a modern and interactive online presence, Bridgeland sought to partner with Runway Proptech to revamp their website and elevate the overall homebuying experience.

Solution

I worked with the Product Manager to design the consumer journey specifically tailored for Bridgeland by following their branding guidelines and Runway Proptech’s design system. The result was an innovative design that allowed users to customize seamlessly and interact with the community around them.

Disclaimer: Due to the confidentiality agreement signed with Runway Proptech, I am unable to reveal the details of my design process, if you want to learn more please feel free to contact me.

Role

UI/UX Designer

Skills

UI/UX Design

User Journey

Hi-Fi mockups

Prototyping

Map Design

Date

Feb 2021 to Dec 2021 | 10 months

Team

1 Product Manager

2 Front-end engineers

Tools

Figma, Adobe XD, Illustrator, Skype, Jira

 
 
 

Final Design

 

Learnings

1. Industry immersion

Through extensive involvement with Bridgeland projects, I gained valuable insights into the home builder and community developer industries. This experience allowed me to understand the unique challenges and opportunities within these industries.

2. Stakeholder engagement

Acting as the primary point of contact for Bridgeland projects enabled me to cultivate relationships with stakeholders. By closely collaborating with them and actively listening to their feedback, I developed a understanding of their preferences and priorities, which were important in guiding design decisions.

3. User-centered design approach

By prioritizing iterative design processes and empowering stakeholders to make informed decisions, I witnessed firsthand the transformative impact on user satisfaction. This emphasis on flexibility and adaptability not only met user expectations but also resulted in the development of innovative and interactive user experiences that surpassed initial goals.

 
 

© Jannie Phan 2024